Moving in the Right Direction
October 27, 2007 at 12:28 am | In online retailing | Leave a CommentTags: Yahoo Directory
Huge thing happened yesterday. My Pillow Place was accepted into the Yahoo! Directory. Its very exciting because it is a human edited and reviewed directory. The fact that they went through and thought we were a quality enough site to add to the directory is gratifying.
We work hard to make our site a quality site…we don’t use any shady tricks of manipulation to get our listings up. And getting into the directory proves that our hard work was worth it. I don’t want to oversell how important the directory is. It won’t break you if you’re not listed…it does cost a pretty penny each year to be in.
They don’t guarantee anything. They being, those at Yahoo! Being listed doesn’t mean you’ll suddenly get a lot of traffic and be showered with sales and visitors. But, it is a link from a trusted, authority site. It helps the search engines trust your site in order to help your listings…I’m looking forward to seeing some keyword positions become better but taking the trust rank from the directory…
We’ll see what kinds of improvements the directory helps with.
Building Trust
October 17, 2007 at 11:50 pm | In online retailing | Leave a CommentTags: Bean Bag Chairs, Oversized Floor Pillows, Yahoo Directory
Yesterday I made a big step into earning more Trust from the search engines…and in particular, Google. I decided that we had earned enough to allocate the funds to a submission to the Yahoo! directory. Every expert I have ever read has said that it is worth the expense to submit to the directory, even though it is an annual fee of 299 dollars. It is a little nerve wracking that if you submit and don’t get in, you just lost 300 bucks. But I am confident that our site will be good enough to merit a listing.
My biggest issue is broken links and I spent last night trying to fix all of my broken links. I just ran a link report with Xenu (a free link checking program) and found that I still have 12 broken links. So I will have to go home tonight and fix the remaining links.
I’ve started to notice that we’re getting an increased amount of traffic from our Squidoo Lenses. Particularly our Oversized Floor Pillow Lens and Our Bean Bag Chair Lens. It is really great to see that you are getting traffic that is not entirely reliant on the search engines.
October has really surprised me in terms of sales…we’re actually doing ok and I expected nothing from this month. But I am pleased with our number of sales…though most of the tickets have been smaller amounts….this is the first month in about 5 months that we haven’t gotten that one huge sale that boosts our numbers. But actually, I’d take slow and steady over one big splash and then nothing, any day.
I see you checking out the Fav Button…Click it!
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
