More SEO

October 7, 2008 at 11:20 pm | In online retailing | Leave a Comment
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I’ve really started to focus on some aspects of SEO which I kind of swept under the rug before and it probably hurt us.  Yesterday, I optimized our Kids Sofa product page and added a better title tag, H1 and H2 tags. 

My on-page optimization in the past has been poor.  What I’ve also discovered is that there are so many keywords that I’ve not focused on.  Since the breadth of our product line is pretty wide, I should be targeting a larger amount of keywords so we can cast our net as far as we can.  The goal is to get every single important page on our site listed high for 2-3 important targeted keywords and phrases.  Today, I’m focusing on our Kids Childrens Furniture.

Irritating

December 20, 2007 at 12:39 am | In online retailing | Leave a Comment
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Something happened the other day that really irritated me.  One of my link partners emailed me to ask me to remove their link from my site.  People usually don’t mind having links.  A link to your site can’t hurt you.  It the sites you link to that can penalize you with the search engines.  I’m not sure why someone would make this request.  Maybe he figured my site was banned or something because of my recent pagerank loss…I removed the link but didn’t email the idiot back to let him know that I took it down…he’s emailed me again asking to have it taken down, but I just deleted the email.  Its already down, if you checked it yourself you would see that, dumbass!  On top of that, if it is my pagerank decline that caused this issue, it is ridiculous.  I am sure that this is a temporary glitch and once Google updates its index again, I’ll get me rank back…again, all my keyword positions have not only remained, but some have gotten better since the PR of 0…

Anyway, I digress…I’ve watched, in Yahoo, my floor pillow page float between the 1st and 4th position on the page.  We’re still getting a good amount of traffic.  Our sales have trailed off a bit, but we’re still getting more than I expected based on the fact that our shipping deadlines are well past.  I will be spending some time next week working on the website and improving things.  Optimizing for the engines, maybe writing some articles and other things like that.  I also might consider redesigning our homepage for 2008…That would be fun. On a final note on my keywords.  In Yahoo, my bean bags page has almost fallen off the map….at one point, My Pillow Place was the 13th listings…now we’re several pages back…what’s up with that?

As I Suspected…

October 6, 2007 at 12:11 am | In online retailing | 1 Comment
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October is starting out as last October did…few sales.  I still think this is the calm before the storm.  Holiday buying will be ramping up in November.  We hope it makes up for a potentially bad October.  I am hoping I have to increase the limit our credit card processor allows us to charge before the end of the year.

 On to the site…we just posted our new Body Pillow a few days ago and got a sale for it today.  This is great because this page isn’t even indexed yet….that is why I love splash pages.  You can add new products to the site, and as long as they fit in an existing category, people will be able to find it and buy.  Sadly, I’ve seen our bean bag listing fall a few places in Yahoo.  We’re still on the 2nd page, but I was hoping for a move in the other direction.

Its been almost 7 months since we added a kid furniture section to our site.  Based on the fact that this is a very competitive niche, I didn’t expect to be listed high for this keyword.  It takes time, links and luck.  Though, someone found us today looking for children’s floor pillows.

It amazes me that if you are not constantly working on your site, and doing little tweaks for optimization, you will fall.  As other webmasters are constantly adding content, links and products to their sites, its a big game to get the top listing.  Today I saw something that amazed me.  The site listed right after me for Bean Bags (listed highly at number 20) is under construction, has no content, no links and has a page rank of 4.  What is that?!

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