Rearranging
September 25, 2009 at 12:12 am | In online retailing | Leave a CommentTags: discontinued products, Foam Furniture, foam pillow, optimization, relax lounger, web pages
Based on the discontinuation of some of our products by our manufacturers, I’ve spent a lot of time over the last few days and weeks updated, tweaking and rearranging our product lines. This has inevitably caused our product splash pages to need to be updated. As an example, our Foam Furniture splash page has become an almost entirely new page. I’ve removed about 3 products from this section. I’ve moved some of our more popular products (such as the Relax Lounger) to the top to increase the exposure of good selling items. And I’ve added new products to this page that are maybe marginally related.
One of my tricks to improve sales on some of the other items are to put products on pages that are already listed high. There is the occasional customer who comes to My Pillow Place in search of one item, but the end up either buying something completely different or even adding a different item to the order they originally placed. This is a good thing. Well, any sales are a good thing. But there is something to say by exposing your customers to as much as you can because impulse buys are sometimes beneficial. Since we don’t have a real store type of register to entice people’s impulses, we have to hope that they see something they really want as they browse through our store.
In the meantime, I do everything in my power every day to increase our presence in the internets and optimize and link trade to help every page get found for something. I’ve made many changes over the last 2 weeks and now I am waiting for the search engines to recrawl these pages and reindex them based on our most recent updates…pages should be reindexed every 2 weeks or so, because static pages become outdated.
Elusive
June 5, 2008 at 6:15 pm | In online retailing | 1 CommentTags: floor pillows, relax lounger
As a young internet store, we’re still searching for that elusive month where we get at least one sale every day. Already in June, we got nothing on the 2nd day of the month. Maybe July will fare better. The one thing that is frustrating about an online business is the inconsistency. However, I see this new store that just opened up near where I live. Its a little specialty store for dogs. And I’m sure the woman running it was excited about starting a business. And did a lot of prep work and rented a space…but I never see anyone go in there. I can’t see her being in business very long. In an economy such as this, that kind of store won’t survive because of how people spend their discretionary money.
I’ve added a new product…its kind of like a combination floor pillow/couch…the Relax Lounger is a neat product. It lays flat like a giant floor pillow, but it has straps and clips on it that allow it to curl up and transform into a neat little seat. Well, not so little.
I’ve also looked at our square floor pillows page. This individual product page gets a lot of traffic, but the conversion is low. When looking at the page, I thought, maybe the page is too busy and there’s too much information…Maybe too much for the reader to easily skim. So, I’ve reorganized the page and posted it. Hopefully, this format will be better and I’ll adjust many other product pages to this format.
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