Life of an Online Business – My Pillow place

This will be the first month that we’re not on pace to eclipse the previous months traffic.  We’ve seen our traffic numbers remain right around the “120 people a day” mark for a few weeks now.  In order to get past last months number of about 4095 visitors, we’d have to get a minimum of 150 people per day for the next 6 days.

We are still trying to get listed higher in Google for some of our main keywords.  And we’re thinking of adding a new line of pet pillow/bed products.  Adding new products, and specifically a new line of products can help boost our traffic and hopefully sales.  The nice thing is that some of our suppliers have pet products already in their line, so it would be easy to just add their items to our site.

We’re thinking of putting in place a new pricing structure that would include a free shipping component.  Our shipping costs are currently confusing to people, I believe.  Some items follow a shipping chart, some items have shipping included in the price.  I would be confused on what I was going to be charged it I was a new visitor to My Pillow Place.  So to keep it simple, we will most likely employ a new shipping rule after the Holiday Shopping Season.

We’ve also allowed people to opt in to a coupon mailing list.  I would like to get a coupon to be used during the month of October for any of our customers who signed up with us to receive coupons.  I just have to figure out how to create the field in our shopping cart so people can use the coupon code.  I wonder if people will take advantage of the discount.  Our list for opt ins probably is in the neighborhood of 20-25 people. But if it can help get us some more sales in October, that would be great.  Last October was a real dud.  We only had about 3 sales…then November took off!