1/2 Year Goal
June 30, 2008 at 11:18 pm | In online retailing | Leave a CommentTags: foam chair, ottoman, search engines
We had a goal to match our sale from last year, but the end of June this year. With this being the last day of June, I am proud to say that even in this horrible economy, we’ve exceeded our sales from all of last year, in 6 months by about 10%. I think the reason for that is by removing products that didn’t sell, adding new products that sell better and have a higher profit margin.
I also think that part of that is from our increased exposure. We’re getting closer to 300 visitors per day when last year in June, we hovered around 150 per day. Much of that is due to the work I put in optimizing the site to get better listings. I can’t stress enough the importance of optimizing your site for natural search listings. It saves so much money over pay per clicks. Pay per clicks do have their place, and I sometimes use them myself….but I’d much rather have free listings.
Last week, I also added a new product, the wedge chair and ottoman which fits perfectly into our soft chair and ottoman line. Foam filled and comfortable. More new products to come in the second half of the year.
Father’s Day
June 16, 2008 at 7:40 am | In online retailing | Leave a CommentTags: ottoman, soft furniture
It always amazes me when we get sales on days that I think people won’t be near a computer like today…Fathers Day 2008…It is the middle of the month and May has proven to be just an average month. Not too great, but not horrific either (in terms of sales).
I had an epiphany recently and I decided that our decorative pillow section was a pointless niche for us. And it could be for a number of reasons. The most important being that our selection was poor. We just couldn’t find a good supplier of quality decorative throw pillows. So, I nixed that from our site and I turned the decorative pillow section into a soft chair and ottomans page. This works perfectly for us because we’re desperately trying to advance into the soft furniture market. And when adding foam furniture and bean bag chairs, we’re slowly growing that collection. I haven’t really even added any product to those pages except for placeholder pages as I create the new product web pages. But it will help to get the ottoman splash page indexed faster if I put it up now.
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