Link Experiment
December 20, 2009 at 8:02 am | Posted in online retailing | Leave a commentTags: optimization, SEO, Yahoo store
One of the things I use this blog for, aside from informing anyone who reads about the tribulations of running an online business, is to help get new pages and products indexed, or reindexed quickly. Last night, at about midnight, I wrote a post that talked about the new Kids Foam Chairs I added to our new site and put a link to that page. Within 12 hours, that new page was indexed by Google and was listed in the top 10 pages for each of the 3 keywords I had targeted for that category page.
Now GoogleBot (and other search engine crawlers) will begin the process of following all the links on that page and index everything as it crawls through our site. Once we start getting credit for all of the links that I’m exchanging, hopefully we can start pulling in free optimized traffic from Google and all the other search engines. So, since I still have a few pages that either haven’t been updated or haven’t been reindexed since I actually added real content to the site, I would like to try an experiment and see if I can have that happen by placing links on this blog to each of the pages on www.my-bean-bag-place.com that need to be added to the index.
I’ll post in a day or two if all of these pages have updated indexes based on Google indexing this post and following the links to get all this stuff updated. I also want to see the difference between indexing a new page for the first time as opposed to updating a page that is already in the index. Some of these pages haven’t been indexed yet and some have been. But I’d like to see all of them updated because they have all had content and optimization added to them since I published my Yahoo Store for the first time.
Rearranging
September 25, 2009 at 12:12 am | Posted in online retailing | Leave a commentTags: discontinued products, Foam Furniture, foam pillow, optimization, relax lounger, web pages
Based on the discontinuation of some of our products by our manufacturers, I’ve spent a lot of time over the last few days and weeks updated, tweaking and rearranging our product lines. This has inevitably caused our product splash pages to need to be updated. As an example, our Foam Furniture splash page has become an almost entirely new page. I’ve removed about 3 products from this section. I’ve moved some of our more popular products (such as the Relax Lounger) to the top to increase the exposure of good selling items. And I’ve added new products to this page that are maybe marginally related.
One of my tricks to improve sales on some of the other items are to put products on pages that are already listed high. There is the occasional customer who comes to My Pillow Place in search of one item, but the end up either buying something completely different or even adding a different item to the order they originally placed. This is a good thing. Well, any sales are a good thing. But there is something to say by exposing your customers to as much as you can because impulse buys are sometimes beneficial. Since we don’t have a real store type of register to entice people’s impulses, we have to hope that they see something they really want as they browse through our store.
In the meantime, I do everything in my power every day to increase our presence in the internets and optimize and link trade to help every page get found for something. I’ve made many changes over the last 2 weeks and now I am waiting for the search engines to recrawl these pages and reindex them based on our most recent updates…pages should be reindexed every 2 weeks or so, because static pages become outdated.
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