Severe Slowdown
August 21, 2008 at 9:06 pm | In online retailing | Leave a CommentTags: bean bags, dog beds, new products
Over the last 4 days we’ve seen a severe drop in Sales…and a mild drop in visitors. It gets frustrating when, for seemingly no reason, everything just stops. When you’re a business and just trying to turn a profit, days like this can be mind-numbing. What’s worse is when it perpetuates itself for a few days…
We’ve used this time to get www.my-pillow-place.com caught up with the behind the scenes stuff that encompasses any business, such as invoicing and filing. The boring stuff, as I like to call it.
I’ve failed to add a new product this week, but today being Thursday, I plan on having a new product on the site before Sunday night…maybe 2 if I work quickly. I also really need to spend time optimizing for our dog bed line and our bean bag line…I’ve come up with some new methonds on how to improve our listings for these two niches which seem to have trouble getting listed high. The competition is tough, but always try to improve.
The Push for new Products
May 20, 2008 at 11:28 pm | In online retailing | Leave a CommentTags: dog beds, new products, read in bed pillow
I’m really motivated to get some new products up on our site. The nice thing is that many of our drop shippers are in a transitions where there R & D departments are coming up with new products. So I don’t have to go out and find new companies and I already have an account set up. Last night we added a new Bedrest or Read in Bed Pillow product. What’s unique about this item is that its an arm pillow filled with a cushy shredded foam. Like many of our other floor pillows and bean bags, the foam filled items do pretty well and they’re quality products that last a long time. I personally love the shredded foam products because they are comfortable. My only criticism of them is that sometimes they can look chunky instead of smooth…but the bigger issue is comfort and they work well in that regard.
I’m also trying to bring more credibility to our dog bed line. So in addition to adding more dog beds this week and next, I created a dog bed information lens on Squidoo. I hope it helps get more traffic to our site for dog bed seekers. We are up against so much competition in that area that we need to find alternative ways to have people find us.
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