Gone as fast as it came about…
January 7, 2008 at 10:58 am | In online retailing | Leave a CommentTags: bean bags, floor pillows, kid furniture, Video Game Chairs
I was boasting in my last post how I finally got to the first page of Googles listing with my top keywords. Floor Pillow and Floor Pillows. And just as fast as it rose to the sixth spot, it slowly decended to the 8th spot, then to the 10th spot. It was like watching a helium balloon slowly run out of helium and gently float downward. We stayed at the tenth spot for about 3 days…and now, we reside on the 2nd page of Google for those important keywords. Its such a game…now I have to figure out how to get back where I need to be. Our traffic and sales were terrific for the short amount of time we resided on the first page. Our traffic is still ok, but there’s a reason why the first page is so coveted.
I’m still having trouble with the Bean Bag page as well. It has fallen to page five out Yahoo and it really needs to get back closer to 1. I am not really sure what else I can do to get these pages up higher. I’ve noticed that our average visitors per day has risen to about 200. And thats a marked improvement from the 130-150 we were getting just a short month and a half ago. All in all, we’re seeing better results, but there’s still so much more work to do.
One last item of note…we’ve started to see many more searches and sales of video game chairs. So, we’ve added a new link on the side bar navigation so that it would be much easier for people to find. It takes a visitor right to the kid furniture page. But the video rockers and tempo chair are visible right at the top.
As I Suspected…
October 6, 2007 at 12:11 am | In online retailing | 1 CommentTags: bean bag, body pillow, kid furniture, SEO
October is starting out as last October did…few sales. I still think this is the calm before the storm. Holiday buying will be ramping up in November. We hope it makes up for a potentially bad October. I am hoping I have to increase the limit our credit card processor allows us to charge before the end of the year.
On to the site…we just posted our new Body Pillow a few days ago and got a sale for it today. This is great because this page isn’t even indexed yet….that is why I love splash pages. You can add new products to the site, and as long as they fit in an existing category, people will be able to find it and buy. Sadly, I’ve seen our bean bag listing fall a few places in Yahoo. We’re still on the 2nd page, but I was hoping for a move in the other direction.
Its been almost 7 months since we added a kid furniture section to our site. Based on the fact that this is a very competitive niche, I didn’t expect to be listed high for this keyword. It takes time, links and luck. Though, someone found us today looking for children’s floor pillows.
It amazes me that if you are not constantly working on your site, and doing little tweaks for optimization, you will fall. As other webmasters are constantly adding content, links and products to their sites, its a big game to get the top listing. Today I saw something that amazed me. The site listed right after me for Bean Bags (listed highly at number 20) is under construction, has no content, no links and has a page rank of 4. What is that?!
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