Rearranging
September 25, 2009 at 12:12 am | In online retailing | Leave a CommentTags: discontinued products, Foam Furniture, foam pillow, optimization, relax lounger, web pages
Based on the discontinuation of some of our products by our manufacturers, I’ve spent a lot of time over the last few days and weeks updated, tweaking and rearranging our product lines. This has inevitably caused our product splash pages to need to be updated. As an example, our Foam Furniture splash page has become an almost entirely new page. I’ve removed about 3 products from this section. I’ve moved some of our more popular products (such as the Relax Lounger) to the top to increase the exposure of good selling items. And I’ve added new products to this page that are maybe marginally related.
One of my tricks to improve sales on some of the other items are to put products on pages that are already listed high. There is the occasional customer who comes to My Pillow Place in search of one item, but the end up either buying something completely different or even adding a different item to the order they originally placed. This is a good thing. Well, any sales are a good thing. But there is something to say by exposing your customers to as much as you can because impulse buys are sometimes beneficial. Since we don’t have a real store type of register to entice people’s impulses, we have to hope that they see something they really want as they browse through our store.
In the meantime, I do everything in my power every day to increase our presence in the internets and optimize and link trade to help every page get found for something. I’ve made many changes over the last 2 weeks and now I am waiting for the search engines to recrawl these pages and reindex them based on our most recent updates…pages should be reindexed every 2 weeks or so, because static pages become outdated.
New Products and Google
April 3, 2008 at 11:21 pm | In online retailing | 2 CommentsTags: bean bags, Foam Furniture, memory foam bean bag
We’ve been getting many many searches over the last few months for memory foam bean bags. So last night I finally added a great new product to our site. It fits nicely into our soft foam furniture splash page and fills peoples need for the memory foam bean bag. I’ve also moved some products around on that page to give prominence to the new, and highly sought after product. Our supplier tells us that its a top seller, so I am hoping that we can market it properly and help people find it.
I’ve also had a strange occurence with Google. For some reason our Bean Bag Furniture splash page has fallen off the Google landscape. I can’t explain it. Have I done something wrong? Google hasn’t penalized my site because we’re still getting a majority of our traffic from them. But is that page out of favor? Do I have duplicate content? I’ve rewritten the text and added some links to see if I can’t bring back the Bean bag pages.
Fresh Content
March 25, 2008 at 8:57 am | In online retailing | Leave a CommentTags: Foam Furniture
In an attempt to add new and useful content to www.My-Pillow-Place.com, we’ve added a new article called Soft Furniture Alternatives. The purpose of writing this article is to bring attention to some of our products that people may not know exist. Not exist for us, but exist at all. You see, when trying to determine what keywords to target for these products, it is difficult to figure out what people might type in the search engines to find these products. I also think a good majority of people don’t know what foam furniture is. I mean, I wasn’t fully aware of it until I started selling it.
Back from Vacation
February 13, 2008 at 12:59 am | In online retailing | Leave a CommentTags: bean bags, Foam Furniture, remote controlling your business
The staff at My Pillow Place has just returned from Vacation and it had been a long time coming. The nice thing about running an online store is that as long as you have an internet connection, you can still effectively run your business. I didn’t like the idea that I would have orders sitting in the email for a week. So, in our lovely Hawaiian hotel room, we were about to send and receive emails as well as place orders. Taking care of the accounting part of our business had to wait until we returned home.
We received a good number of orders while we were away. I was pleased that some of them even shipped while we were sitting on the beach. The worst part of it was trying to deal with problems being 4-5 hours behind many of our vendors. Calling long distance and having a 5 hour time difference created a few issues. But we were able to deal.
I think we had a surge in sales for the valentine’s day holiday coming up. Our traffic and sales have slowed in the last few days and I hope this is temporary. We had such a good December and January (for us, at least) that we now have these high expectations and to be honest, February kind of sucks! We won’t even come near January’s numbers. But, I have to really measure against last year. We’ve already surpassed the sales and traffic of last year and its only the 12th of Feb. We also have an extra day because 2008 is a leap year.
I’ve been really disappointed because for all of my work optimizing my bean bag products, I have not seen any movement in my keyword listings for these splash pages. This is disappointing because I put a lot of work in. And to really see true growth in our business, I need bean bags to generate the quality traffic and sales I’m looking for. I guess I have to spend some time and figure out another approach…maybe some more web 2.0 related information can help…
Bean Bag Optimization
January 25, 2008 at 12:53 pm | In online retailing | Leave a CommentTags: bean bags, floor pillows, Foam Furniture
Well, my success in optimizing my Floor Pillows splash page has prompted me to do the same for my Bean Bags splash page, as well as my Foam Furniture splash page. I found my Bean Bag listing all the way down at page 29 of Googles listings. And many of the pages that are ahead of me are completely irrelevant to the topic. So, with a little work, it shouldn’t be too hard to jump ahead of many of these pages.
I have managed to get the Bean Bags page back up to the 4th page of Yahoo!, but people don’t really get to the 4th page of any search engine’s results unless they’re desparate. I’ve worked hard to begin a series of inter-linking of pages on my site in order to create an authority hub. By interlinking pages with common anchor text, it should help to spread some of the Google juice around the site and help it become more important to Google. With any luck, in a week or 2, my listings should climb up many places…
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