Decorative Pillows

October 22, 2007 at 11:29 pm | In online retailing | Leave a Comment
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I stated before that we were looking to add some new decorative pillows to our line…and we found a new supplier that would drop ship these new items.  I spent the weekend creating 2 new product pages for these decorative pillows…and the new pages have 2 product lines each on them.  I thought it was more efficient to combine them instead of creating a new product page for each.

These new lines of decorative pillows will hopefully help us with sales.  Before, we only had 2 lines of decorative pillows, but they didn’t seem to attract the visitors to buy.  We get a fair amount of searches for decorative pillows, so I thought that if we added more variety and some unique designs, that may be what people would buy.

It is really hard to pick the right products that people will find appealing.  Especially when it comes to items that reflect personal taste.  Decorative pillows fall into that category.  We have 4 very unique and very different groups of patterns.  They really don’t appeal to my personal tastes, but the word is that they are pretty popular and people like them.  So, I have to leave my personal tastes out of the mix.

The two lines are by a company called Koko.  We’ve added the Coptic & Mural Pillows, as well as the Kaleidoscope & Saigon Pillows.  They are very different than anything that we have on our site, but maybe that’s a good thing.  It may bring an entirely different audience to our site that we didn’t predict.  Ultimately, getting people to just see what you have could help in the long run.

We’re still waiting to hear if we got into the Yahoo! directory.  We should hear by the end of the week and if we do get in, I expect it to help our trust rank with all of the search engines, especially Google. 

Milestone

August 27, 2007 at 7:31 am | In online retailing | Leave a Comment
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Today we reached a milestone at My Pillow Place.  We’ve created the 100th page on our site.  My server system told me (as I tried to create my 101st page) that I had reached my limit of 100 pages.  Which is unfortunate because I have many more products to add.  Our site is growing by leaps and bounds and I find that as the site gets bigger, the easier it is to get traffic to it. I need to contact someone at customer support about how to get more than 100 pages.

Today I have added a new set of decorative pillows. They are a less expensive, ready to ship set of plush designs.  They will be a counterpoint to our nicer fabric, made to order and slightly more expensive designer decorative pillows.  We have posted an incentive on each of these pillow pages that if you by 3 or more of these items, you will receive an automatic discount.  We’re obviously trying to encourage people to buy more than one of these.

When I created a second decorative pillow page, I thusly needed to provide a decorative pillow splash page to show people the choices available.  We’ve actually been getting a good amount of searches for decorative pillows and I wanted to give people as many options as possible. 

Some of our other keywords have been fluctuating in Yahoo lately.  “Bean Bag” as a keyword has been down to 27, then up to 83 and has now settled in as the 50th listing.  I need to get that bad boy up higher, but I’m running out of things to do to optimize it.  I could try getting more links right to that page, but it hasn’t seemed to help much in the past.

It happened yesterday with 2 good sized sales.  Augusts sales numbers finally surpassed our monthly goal.  I thought that we would have no problem based on the stellar first half of August, but the second half has been much slower.  I hope September has a more steady upward climb. 

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