More New Products
November 5, 2007 at 8:06 am | In online retailing | Leave a CommentTags: body pillow, kid floor pillows, memory foam body pillow, My Pillow Place
November is the kind of month that picks up steam as you approach Thanksgiving. I heard on the local chicago radio the other day that online shopping should start to gain some momentum starting this coming Monday…November 5th. That would be nice. We’ve had a slow beginning to this month. I also heard on the radio that consumer confidence is down and that it may be a lack-luster holiday buying season.
That being said, I am still adding product to our site in order to widen our net and catch more sales. Over the weekend, I added a new Memory Foam Body Pillow. In the coming weeks, we’re getting ready to add some new kids floor pillow products. They are geared more towards kids with fun and cute designed stitched on them. They should sell well. We’ll see how it goes.
As I Suspected…
October 6, 2007 at 12:11 am | In online retailing | 1 CommentTags: bean bag, body pillow, kid furniture, SEO
October is starting out as last October did…few sales. I still think this is the calm before the storm. Holiday buying will be ramping up in November. We hope it makes up for a potentially bad October. I am hoping I have to increase the limit our credit card processor allows us to charge before the end of the year.
On to the site…we just posted our new Body Pillow a few days ago and got a sale for it today. This is great because this page isn’t even indexed yet….that is why I love splash pages. You can add new products to the site, and as long as they fit in an existing category, people will be able to find it and buy. Sadly, I’ve seen our bean bag listing fall a few places in Yahoo. We’re still on the 2nd page, but I was hoping for a move in the other direction.
Its been almost 7 months since we added a kid furniture section to our site. Based on the fact that this is a very competitive niche, I didn’t expect to be listed high for this keyword. It takes time, links and luck. Though, someone found us today looking for children’s floor pillows.
It amazes me that if you are not constantly working on your site, and doing little tweaks for optimization, you will fall. As other webmasters are constantly adding content, links and products to their sites, its a big game to get the top listing. Today I saw something that amazed me. The site listed right after me for Bean Bags (listed highly at number 20) is under construction, has no content, no links and has a page rank of 4. What is that?!
Q4 2007
October 3, 2007 at 10:33 am | In online retailing | Leave a CommentTags: bean bag, body pillow, traffic growth
September ended up being our best month to date as far as sales go. That is a good thing. But our growth has been very minimal over August’s numbers. Over the last few days, I’ve added a new product. A new body pillow called the comfort U. We noticed that we were ranked high for body pillow in Yahoo, so we wanted to add to our very small selection of body pillows.
One of the best things to happen recently is that we flew all the way up to the second page in yahoo for “bean bags“. This is huge because it is a great traffic generator. After seeing our traffic hover around the 4000 visitor per month mark for the last 3 months, I would like to see us have growth in our traffic.
October has been historically bad for us. Not sure why. Its probably the calm before the storm of the holiday shopping period which will ramp up soon. I know the industry is slow right now because one of our drop shippers, who usually takes up to 3 weeks to ship out items, is getting stuff shipped within days right now. That tells me that this must be a slow time and its not just us.
I am hoping that the finally 3 months of 2007 can really be terrific for us in terms of sales, visitors and just general exposure to people in case they ever need something we are selling. To help our October along, I’ve sent an email coupon code to our former customers who opted to be on our mailing list. I hope a nice discount encourages them to come back and become repeat customers. Our mailing list is short right now, but as time goes on it will grow.
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