Key Wording Tracking part 2

November 27, 2007 at 1:07 am | In online retailing | Leave a Comment
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A while back I had posted information about tracking where our top keywords were falling in the search engines…I used Yahoo as a base of reference because it had been giving our top keywords the most significant positions.  We held the top position in Yahoo for Floor Pillow….perfect for us, because we have a great selection of quality extra large floor pillows. We have a lot of options for our visitors to choose from.  However, in the last few days, our floor pillow keyword has fallen to the second position.  It makes no sense why we fell because I am constantly updating and optimizing our site.  And falling to the second position is nothing to freak out about. But I hate to see us lose ground.

Worse than that, our Bean Bag Page has fallen off the second page of Yahoo and is now listed as the 31st listing (as of the writing of this post)  This is very discouraging, because many people don’t traverse all the way to the 3rd page of the search results.  About keyword positions falling, this is probably the worst time of year for our positions to lose ground.  Especially today, during “Cyber Monday.”  We are seeing a spike in traffic though.  And I like when more people pass through our virtual doors.

Google Update

October 29, 2007 at 3:01 am | In online retailing | Leave a Comment
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It appears that Google has started to update PR….I’ve noticed on this blog that the first page went from a 0 PR to 2.  That is good…all the links pointing out of here will mean a little more.  The home page on my site, however, has not seen a change, and I totally thought it would.

My bean bag chair page got an increase in PageRank….it now sits there with a 2…I am really disappointed the home page PR did not increase to at least a 3…again, it really doesn’t matter…to me, its a symbol that Google is pleased with what you’re doing.

 Our Oversized Floor pillow page did not change either and I have noticed that some product pages are getting low page ranks of 1….which, of course, is better than 0. Our foam furniture page and our Jaxx Sac foam furniture product page also has a PR of 1 as of today…I guess slow and steady is ok…..

After looking through the site, it seems to be that many of our 2nd level splash pages now have a page rank of 1…so, it seems that Google is moving deeper and deeper into the site…and finding good content.  I hope the update is not over because I would like to see the home page PR updated.

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