Life of an Online Business – My Pillow place

I stated before that we were looking to add some new decorative pillows to our line…and we found a new supplier that would drop ship these new items.  I spent the weekend creating 2 new product pages for these decorative pillows…and the new pages have 2 product lines each on them.  I thought it was more efficient to combine them instead of creating a new product page for each.

These new lines of decorative pillows will hopefully help us with sales.  Before, we only had 2 lines of decorative pillows, but they didn’t seem to attract the visitors to buy.  We get a fair amount of searches for decorative pillows, so I thought that if we added more variety and some unique designs, that may be what people would buy.

It is really hard to pick the right products that people will find appealing.  Especially when it comes to items that reflect personal taste.  Decorative pillows fall into that category.  We have 4 very unique and very different groups of patterns.  They really don’t appeal to my personal tastes, but the word is that they are pretty popular and people like them.  So, I have to leave my personal tastes out of the mix.

The two lines are by a company called Koko.  We’ve added the Coptic & Mural Pillows, as well as the Kaleidoscope & Saigon Pillows.  They are very different than anything that we have on our site, but maybe that’s a good thing.  It may bring an entirely different audience to our site that we didn’t predict.  Ultimately, getting people to just see what you have could help in the long run.

We’re still waiting to hear if we got into the Yahoo! directory.  We should hear by the end of the week and if we do get in, I expect it to help our trust rank with all of the search engines, especially Google.