Life of an Online Business – My Pillow place

Ok, we are fully ready for Online Holiday Shoppers…I’ve gone though the process of adding all the products that I wanted to get up before the end of the year.  I’ve posted deadlines on every product that has a holiday ordering deadline and I’ve optimized everything I could.  As far as site improvement for www.my-pillow-place.com goes…there’s nothing more I can do this year.  The site now can be put on autopilot and we can focus now, on customer service (which usually needs to be ramped up at this time of year.)

I’ve put some of our more popular items on a temporary sale:  our very popular Comfy Cocoon Foam Chair and our very popular Jaxx Giant Pillow Sac.  The products are great and very popular.  We’ve put them on sale for a short amount of time (I haven’t decided how long yet).  People are out looking for deals around the holidays in an economy such as this, so we’re trying to do our part to help people out.  We’ll probably feature different products over the course of the month.  To promote this on our site, we put a section on the left side navigation for “Today’s Specials” and this will hopefully generate some sales.

Now, being that online businesses usually see a very busy time between Mid-November to Mid-December, we’ve seen a little boost in traffic and sales over the last week.  Hopefully it ramps up even more over the next few weeks.  But our sales are lagging behind last year’s numbers at this date.  It makes sense, even though the banking crisis hit last year in October, most people still had jobs.  Right now, unemployment is really high.  Less people are shopping.

In my personal life, I plan to cut back on shopping for the holiday’s since I lost my day job in June.  I’m sure many other people will be doing the same.  As we know, if everyone cuts back on shopping, the economy will get worse.  We have a government who doesn’t seem to know how to stir economic growth and continues do everything the opposite of what would make business and jobs comes back.  But, I digress.

Anyways, here’s hoping that those that still have jobs continue to buy things so that people continue to have jobs. Happy Holidays!