Life of an Online Business – My Pillow place

I’ve recently re-activated my adwords account to try and buy some traffic for products that should be selling well, but just aren’t getting enough love from the search engines. I’ve been testing out some new and highly specific ads that reduce the number of clicks I get, but the visitors that do come are highly targeted and hopefully potential buyers. I’ve used my Soft Foam Furniture products as the Guinea Pig.

I’ve also used our Large FUF Chairs and Small FUF Chair pages as very specific product pages to people will visit if they click those ads.  There are less, but more specific keywords that will come up as people go ahead and type those words into the Google Seach Bar.

I’m hoping for some sales out of this campaign.  We also have a 5% coupon code running until the 4th of July.  The coupon codeword is at the top of the left side navigation on every page.  We’ve already got a sale using to code.  I used a waving American Flag gif that will grab peoples attention before they make their purchase…

All of these things are geared to help us increase sales and finish June off strong and start July off the same way.  We are now 6 months through the year.  Its not hard to guess that due to the economy, we’re not matching the sales that we saw last year.  And a side by side comparison of the first 6 months of 2008 and the first 6 of 2009 are very different.  But maybe we can make up some ground if we have a strong 2nd half of 2009.