Life of an Online Business – My Pillow place

I know that it is only the second day of summer, but we’re seeing a tremendous jump in traffic relating to back to school items.  In light of that, its never too early to start promoting your back to school products such as dorm room furniture and accessories.  Last year I created a splash page specifically for the purpose of marketing certain products to kids going away to college.  Its always hard to determine how best to market to groups of people who you think would benefit from your products.  On the internet, its about figuring out how people search for the products they want.  So this year I am targeting a group going “Back to School” rather than “people searching for Dorm Furniture.”

In addition to my new marketing push, I’ve adding to my modern kids furniture lineup…in the last two days, I’ve added our Kids Lounger and Kids Foam Chair products.  Both quality products that we’re excited about.  I’m almost done adding product to our site for awhile and then I can concentrate on some other website projects that I’ve been planning.  All in all, in spite of the poor economy and my job loss, working on our internet business has been fun and exciting.