Life of an Online Business – My Pillow place

One of our drop shippers has created a new line of eco-friendly furniture products.  So we’ve decided to create a new eco-friendly furniture section on our website.  Since we only have these products, which ends up being 4 different items on one product page, I have the home page linked directly to the products.  As I add more environmentally conscious products to our site, I will create a splash page with a variety of products; similar to our other sections.

What I’ve also found is that after 2 days of running our adwords campaigns for dorm furniture, we’ve gotten no sales out of it…My hope is that we make a few sales to pay for the week of ads and make a little bit more as profit.  But I’ve committed to running ads for 5 days and that is what I will do.

We’ve also put out a coupon code for the month of August that we’ve given to our customers who have signed up to receive emails from us.  Its always nice to send emails to people who are on your mailing list and let them know that you still exist and that you may have some new products that they may love and for your trouble, here is a discount code.

For the Month of August, the 8th Month of the year, you can receive an 8% discount on your order by typing:

Summer1314

into the appropriate box on the order form.  This coupon code will be deactivated on August 31st.  We usually email coupon codes to our mailing list 3-4times per year. 

Back to the environmental furniture.  What I like about these items is that they are made out of items such as recycled soda bottles and polystyrene which if thrown into landfills would never bio-degrade.  So instead of polluting our environment, this stuff is turned into comfortable and attractive soft furniture pieces.  Thumbs up!