Life of an Online Business – My Pillow place

Recently, we’ve acquired the Domain URL www.mypillowplace.com. Our Website www.my-pillow-place.com has been good to us, but it becomes cumbersome to keep telling people, “we’re at my pillow place dot com, but put hyphens between the words.”  Someone has owned the non-hyphenated version for 2 years and that person did nothing with the domain…so I waited the long 2 years and just acquired it.  I also wanted to have in our possession because I want to protect our business name.

Aside from that, I’ve had to make adjustments to the website because we’re slowly changing the format of our site to streamline information to customers.  My theory is, the more information you can give is helpful, but don’t write paragraphs of information because people just don’t want to read all of that.  The internet is a “skimming and factoid driven entity.