Life of an Online Business – My Pillow place

We had a goal to match our sale from last year, but the end of June this year.  With this being the last day of June, I am proud to say that even in this horrible economy, we’ve exceeded our sales from all of last year, in 6 months by about 10%.  I think the reason for that is by removing products that didn’t sell, adding new products that sell better and have a higher profit margin.

I also think that part of that is from our increased exposure.  We’re getting closer to 300 visitors per day when last year in June, we hovered around 150 per day.  Much of that is due to the work I put in optimizing the site to get better listings.  I can’t stress enough the importance of optimizing your site for natural search listings.  It saves so much money over pay per clicks.  Pay per clicks do have their place, and I sometimes use them myself….but I’d much rather have free listings.

Last week, I also added a new product, the wedge chair and ottoman which fits perfectly into our soft chair and ottoman line.  Foam filled and comfortable.  More new products to come in the second half of the year.