Life of an Online Business – My Pillow place

We love our individual customers because they are helping our business grow.  But recently we’ve been trying to cater to clients that may have the need to make bulk purchases in order to increase our average sale per customer.  We could take our popular floor pillow products and market them as floor pillows for schools , or floor pillows for libraries …we actually had a school library purchase a few from us and it got us thinking that maybe that is a well we should tap.

The quandry is how do you even target that specific market?  If a school is going to look for floor pillows for example, are they going to do a search for Floor Pillows in general, or floor pillows for schools?  I imagine kids sitting on our square floor pillows and reading books at the library.  How do we get those kids sitting on those pillows?  Maybe I should take a marketing class and get educated on it.