Catering to new markets
June 16, 2008 at 11:39 pm | In online retailing | Leave a CommentTags: floor pillows for schools and libraries, square floor pillows
We love our individual customers because they are helping our business grow. But recently we’ve been trying to cater to clients that may have the need to make bulk purchases in order to increase our average sale per customer. We could take our popular floor pillow products and market them as floor pillows for schools , or floor pillows for libraries …we actually had a school library purchase a few from us and it got us thinking that maybe that is a well we should tap.
The quandry is how do you even target that specific market? If a school is going to look for floor pillows for example, are they going to do a search for Floor Pillows in general, or floor pillows for schools? I imagine kids sitting on our square floor pillows and reading books at the library. How do we get those kids sitting on those pillows? Maybe I should take a marketing class and get educated on it.
Father’s Day
June 16, 2008 at 7:40 am | In online retailing | Leave a CommentTags: ottoman, soft furniture
It always amazes me when we get sales on days that I think people won’t be near a computer like today…Fathers Day 2008…It is the middle of the month and May has proven to be just an average month. Not too great, but not horrific either (in terms of sales).
I had an epiphany recently and I decided that our decorative pillow section was a pointless niche for us. And it could be for a number of reasons. The most important being that our selection was poor. We just couldn’t find a good supplier of quality decorative throw pillows. So, I nixed that from our site and I turned the decorative pillow section into a soft chair and ottomans page. This works perfectly for us because we’re desperately trying to advance into the soft furniture market. And when adding foam furniture and bean bag chairs, we’re slowly growing that collection. I haven’t really even added any product to those pages except for placeholder pages as I create the new product web pages. But it will help to get the ottoman splash page indexed faster if I put it up now.
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