Life of an Online Business – My Pillow place

After the first 5 days of May 2008, I am pretty pleased with how things have started out this month.  There are still some inconsistencies with sales and traffic that have held over from April.  April ended up being good, however it was a strong finish towards the end of the month that allowed us to reach our goals.

I’ve noticed that a Page Rank update has appeared in the last few weeks.  Although My Pillow Place hasn’t seen a change, this Blog has climbed to a 4 which is significant.  Just a few months ago, we were at 0.  Over the weekend, I added a new L-Shaped body pillow to our line.  This is a product that I had suggested to one of our existing suppliers that it would be a good idea to offer and they agreed and gave us a SKU for the item.  So, I hope it does well.  And right now, I don’t think anyone has this product except us.  Its called the LuniPillow and it compliments its counterpart, the U-Shaped Unipillow. 

The struggle continues with our Bean Bags.  I’m so disappointed that we can’t get any traction in Google for these product pages.  I’m going to need to come up with a new strategy to optimize.  I keep seeing all of the irrelevant pages listed in Google for Bean Bags and that just doesn’t seem fair.  The fight will continue.  And we continue to do well with our Floor Pillows in getting a little traffic to our site.  

We’ve been pretty consistent over the first four months of this year.  But traffic has hit a plateau.  I’d like to really see us take the next step in improving our business.  I’d like to see 300-400 visitors per day before the summer ends.