Life of an Online Business – My Pillow place

Google has finally given my Floor Pillow listing a number one placement.  As of yesterday, we jumped over Crate and Barrel.  Nice.  I will see how long this lasts…but I’d like to see our traffic get a boost from being number 1.  We’re doing ok.

All the optimization work I did last week for bean bags hasn’t been updated yet.  Google’s cache is still showing pages from January 23rd.  It may take 2 or 3 indexings to get my changes flushed through the system and see some positive keyword movement. 

I am actually going to be taking a break from any updates or optimizing for the next 2 weeks.  I would like to see what happens from the internal linking exercises that I’ve already done.  I may work on some Web 2.0 stuff and open accounts with some other social networking sites, but only a little bit.  I’ve updated some of my squidoo lenses such as floor pillows and bean bags.  But, my mind needs a brake from this.

I’m also going to spend some time reading and learning more about how to make my website convert better.  And the biggest thing I will do is to figure out if it is viable to do a second website and maybe explore some concepts for that.  A product site, an affliate site…not sure…Tell you what, I would love to not have to worry ab0ut the things I worry about with a product site.  Shipping delays being the biggest thing that I stress about….

I still don’t have any page rank on my site at all.  There was a recent page rank update and reading the forums about SEO, some people went up, some people went down and many, like myself, kept the same pagerank as before.

PageRank is really just an ego thing.  I really could care less about it.  But it makes your site look better to anyone who knows what pagerank is.

What is better is that I’ve done a few new optimizing techniques that have rocketed my most important keyword to the top of Google’s natural listing and giving me a double, indented listing.  This is really great.  Because of this, our traffic has gone from a sputtering 120 visitors per day (3 months ago) to over 300 per day this week.  This has been sustainable numbers.

I fear that the economy is threatening our sales.  We’re getting the visitors, but not the conversions.  But we’re still doing ok…on pace to match December’s numbers which were our best to date.

I plan next to optimize Bean Bags the same way I did for Floor Pillows and we’ll see some amazing results I hope. 

I found it amazing that I created a page yesterday for a niche of Children’s floor pillows, and the page was indexed in less that 24 hours and showed up on the first page of google for the keyword phrases “floor pillows for kids” and “fun floor pillows”…both keyword phrases actually have an extensive list of indexed pages…so they are pretty competitive.

 It amazes me that my indexing techniques are starting to work and I’m see quick results in Google…a search engine that a year ago, was showing www.my-pillow-place.com no love at all.