The Life of an Online Business - My Pillow Place

I spent some time adding a new, luxury bed pillow to our site.  Although I don’t want Bed Pillows to be the focus of our business, I don’t mind having a decent selection.  After all, when I think of pillows, I think of bed pillows first.

We just got a new pillow supplier on board to drop ship for us.  This will add to our meager decorative pillow selection. We’re getting a decent amount of decorative pillow searches, but I don’t think we’re providing what people are looking for.  So, we will be expanding our selection over the next week.  I will have to spend some time building these new pages, but I feel that it will add to our product line overall.  The supplier says these items sell well, so I’m hoping that is true for us as well.

This month has been weird because we’ve been selling a lot of items that we normally don’t sell a lot of and we’re selling less of what we do sell a lot of.  For instance, we’ve only sold a couple of BedLounge Read in Bed Pillows, and Comfort U body pillows , but this month, those products are moving.  We’re selling less floor pillows which are usually our hottest item.  Maybe some products are seasonal, even if you wouldn’t think they would be.

October is well below our average for the last 3 months, but we’re doing ok.  I think of how poor last year was and it makes me feel that much better about how this October is going.  I’ve been using a little more pay per click advertising in Google as I wait for some of our keywords to rise in the SERPs…it has been paying off.